"Parents located in the northern part of London wants to find an extraordinary and skilled instructor to support their youngest child on his first steps to becoming an British gentleman."
Looking at this listing, you might readily skip the term "initial stages" as just an expression.
However, it could be the crucial element of this unique job advert, as it seeks to find a teacher for a 12-month-old.
Hundreds of responses have since been sent in since the anonymous family advertised their call for the highly paid tutor, who needs to be "someone very special".
Over the last few weeks, the advert has gained attention across the media, with numerous questioning why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is helping the family in their quest, explained that notwithstanding early doubt, he considered the idea "forward-looking", and "innovative".
When he spoke with the family, he said they recognized the atypical nature of their demand, and how young their son is.
However, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had held off until their firstborn was five, and by that age "cultural influence had already become established".
What exactly did the family refer to by "cultural leaning"?
It's "all-encompassing", the expert replied. "How you eat, how you speak".
He said the older sibling had picked up "extremely delicate, unspoken signals" from the family, and had taken on their cultural ways. The family explained to him they wished to avoid history to recur with their younger child.
The strategy: To bring in a British tutor, who should speak with Received Pronunciation, to shape the baby from the very start.
Subtle Influence
"A great deal of the learning at the start here is rather osmotic," stated the expert.
It's through this subtle influence that the family are hoping the child will adopt the British traits they wish to instil.
He noted the tutor needed to be an individual who went to "the appropriate educational institutions – the same kinds of schools as the family plan to send their son to".
"The educator simply needs to be the suitable individual, they'll be carrying out things they may not realize they're doing, just naturally," he said.
Expense Not a Factor
The family told the expert the chosen tutor should preferably also have knowledge of or enthusiasm in horse riding, skiing, creative fields and instrumental training so as to influence the child in a broad spectrum of interests.
More than that though, he explained the family wanted the tutor to enrol the child on a variety of courses so the child would be "horseback riding and learning an instrument by the time they are about three years old".
In the family's perspective, helping their son become a "UK sophisticate" will lead to accomplishment and create opportunities.
"Taking into account the pros and cons of that, because it's definitely a class statement," he comments.
Yet, in spite of all this instruction in "Britishness", could the child pick up alleged cultural influence from the multicultural family he lives with regardless?
"Absolutely", replied Adam. "The family realize this could fail, but they've merely embraced the view of, 'we should try and let's go as soon as we can', because the price of it is not a concern," he said.
Impractical
A number of in the education sector who have similar reservations.
Peter Cui, chief executive of a tutoring service, who also offer individual instructors, wrote that "the development of becoming bicultural, or actually, becoming oneself, is something that must be lived into, not manufactured."
He explained that he had relocated from Asia to the UK at the age of seven, and had been brought up experiencing and embodying dual heritages. He progressed to study at Cambridge University.
"The concept that a single person can function as a representation of English culture, someone who can possibly impart the qualities of a UK sophisticate to a 12-month-old child, seems to me naive and unfeasible," he wrote.
"From my perspective, employing a distinctly UK tutor from infancy will will not instantly achieve the goal they desire.
"I never had such a figure, and however I have been lucky enough to enjoy several of the situations they hope for their son."
He stated: "The fact is, cultural identity should not be dictated from the outside; it must be embraced, and it must originate internally."
Buying Britishness
Certainly, UK identity is something Adam believes can be educated – and marketed.
"In my view the situation that the world holds us in this light is something that we should be cherishing|valuing|appreciating
